Global GSA Group marks its 30th anniversary by unveiling a new brand identity and logo, symbolising the company’s evolution from a traditional GSA to a global reference in specialised cargo expertise. This milestone coincides with the start of a new chapter under the recently appointed management team, led by CEO Aytekin Saray.
“Entering this new chapter is about sharpening our strategic focus,” said Global GSA Group founder Ismail Durmaz. “For three decades, our partners have trusted us because we deliver consistently, transparently, and across every cargo vertical. Our new identity highlights the depth of our specialised capabilities and reinforces our commitment to advancing the industry through stronger partnerships, disciplined execution, and long-term vision.”
Founded in Amsterdam in 1995, Global GSA Group has grown from an independent GSA pioneer into a company recognised for its strong commercial mindset and deep local expertise. Built on close relationships with airlines, forwarders, and strategic partners, the Group has developed a reputation for delivering reliable, high-quality performance across key cargo verticals, including pharmaceuticals, perishables, valuables, and express.
The new identity, anchored by a modern, interconnected three-G symbol, reflects Global GSA Group’s transition into a true “GSA+”, one that brings together human expertise, digital intelligence, and a flexible ecosystem of specialised partners. This refreshed visual language represents the company’s ability to evolve with the industry, strengthening capabilities in high-demand sectors and adapting its partnerships to meet shifting market needs. It embodies the Group’s renewed focus on “Cargo Expertise in Action,” highlighting results, trusted relationships, and expertise demonstrated through daily performance.
“Turning 30 is more than a celebration; it marks our evolution,” said CEO Aytekin Saray. “Our new brand reflects who we are today: agile, data-driven, and people-powered. It captures our ambition to lead in specialised cargo solutions while remaining anchored in trust, action, and performance.”
To mark this important milestone, Global GSA Group hosted a special internal 30th anniversary celebration with its global team in Amsterdam on 20 November 2025. Employees and customers from all locations gathered to honour three decades of shared success and look ahead to the group’s new chapter of growth and innovation.
With this rebrand, Global GSA Group reaffirms its position as a trusted, future-ready partner, leveraging three decades of proven experience to deliver next-generation solutions for airline and logistics customers worldwide.
The post Global GSA Group unveils new brand identity as it marks 30 years of cargo expertise appeared first on Air Cargo Week.
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Author: Anastasiya Simsek
